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New Bright Plus [ADVANCED]

In 14 days, skin looks more radiant1

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NEW
Bright Plus [Advanced] Serum Bright Plus [Advanced] Serum
Bright Plus [Advanced] Serum
This serum combines Clarins' innovation with potent plant extracts, niacinamide and vitamin C derivative for an overall brightening effect.
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Even your skin tone to a new level of bright

Jin Chen, Bright plus model main portrait

In a major breakthrough, Clarins has identified the role of a group of proteins, known as caveolae, in distributing melanin evenly within the skin.

Even skin means brighter skin.

Study shows skin evenness impacts 29% of brightness perception2

Read more
Caveolae Proteins visual
Bright plus [Advanced] serum scientific film

Pure niacinamide

Pure niacinamide

Purple tea extract

Purple tea extract

Breakthrough [EVENNESS BOOSTING] Technology

Purple tea extract helps to increase the number of caveolae by 130%3

With the new generation of POWERHOUSE [PLANT + MOLECULES] MATRIX, skin tone appears clearer, brighter, more even.

Acerola seed extract

Acerola seed extract

Vitamin C derivative

Vitamin C derivative
Bright plus advanced serum product packshot

New Bright Plus [ADVANCED]

Bright plus advanced serum packshot

Clinically proven: 100% of women showed reduction of dark spots appearance4

Expert Serum

Complete brightening & dark spot targeting expert

Powered by 5 brightening actions

Perceived efficacy

  • +47% radiance5
  • +42% evenness5
  • -44% yellowness5
  • -43% dullness5
  • -35% dark spot visibility5
Bright plus advanced serum-in-lotion product packshot

Serum-in-lotion

Clarifying & Refining skin texture

Powered by 3 brightening actions

Perceived efficacy

  • +58% radiance6
  • +54% translucency6
  • -36% pore visibility6
Bright plus advanced serum and serum-in-lotion packshot on campaign background / wallpaper

92%

women agree the duo gives enhanced brightening results7

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After Day 28
Before Day 0
Before/after model image Before/after model image Before/after model image Before/after model image
Before/after model image

Discover our brightening serum efficacy

through our interactive before & after slider

Slide to see skin transformation

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*AI generated images based on result from consumer clinicals. Refer to full disclaimer8 at bottom of the page

Your complete brightening routine

Bright plus treatment essence packshot

1

TONE

Bright Plus Treatment Essence

$00.00

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Bright Plus Dark Spot-Targeting Treatment Essence Bright Plus Dark Spot-Targeting Treatment Essence
Bright Plus Dark Spot-Targeting Treatment Essence
200 ml
A brightening treatment essence that helps to improve the look of dark spots caused by UV rays, pollution or blemishes.
Bright plus fresh ampoule packshot

2

Boost

Bright Plus Fresh Ampoule

$00.00

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Bright Plus Fresh Ampoule Bright Plus Fresh Ampoule
Bright Plus Fresh Ampoule
8 ml
A 7-day brightening treatment, highly concentrated in pure vitamin C, that helps to even skin and reduce dullness.
Bright plus advanced serum packshot and Bright plus advanced serum-in-lotion packshot

3

Care

Bright Plus [Advanced] Serum

$00.00

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NEW
Bright Plus [Advanced] Serum Bright Plus [Advanced] Serum
Bright Plus [Advanced] Serum
30 ml
This serum combines Clarins' innovation with potent plant extracts, niacinamide and vitamin C derivative for an overall brightening effect.

Bright Plus [Advanced] Serum-in-Lotion

$00.00

Shop now
NEW
Bright Plus [Advanced] Serum-in-Lotion Bright Plus [Advanced] Serum-in-Lotion
Bright Plus [Advanced] Serum-in-Lotion
150 ml
This Brightening Serum-in-Lotion combines Clarins' innovation with plant extracts and niacinamide to promote radiance and refine skin texture.
Bright plus advanced gel cream packshot

4

Hydrate

Bright Plus Dark Spot-Targeting Moisturizing Emulsion

$00.00

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Bright Plus Dark Spot-Targeting Moisturizing Emulsion Bright Plus Dark Spot-Targeting Moisturizing Emulsion
Bright Plus Dark Spot-Targeting Moisturizing Emulsion
75 ml
A brightening emulsion that helps to visibly improve the appearance of dark spots.
UV 50 packshot

5

Protect

UV 50 Day Screen Multi-Protection

$00.00

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BEST-SELLER
UV 50 Sunscreen Multi-Protection UV 50 Sunscreen Multi-Protection
UV 50 Sunscreen Multi-Protection
50 ml
Oil-free, daily multi-protection sunscreen with broad spectrum SPF 50.
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Bright by name, bright by nature

A responsible approach to beauty, for a brighter tomorrow

3 organic plant extracts

3 organic plant extracts

Recycled glass packaging

Recycled glass packaging9

From 91% natural-origin ingredients

From 91% natural-origin ingredients10

Bright Plus FAQ

What causes dark spots and uneven skin tone?

As we age naturally, our skin can often start to develop brown spots, which usually appear on the face, décolleté, shoulders and the backs of the hands but can appear all over the body. However, not all dark spots are related to aging alone. A dark spot on skin can also be caused by various environmental factors such as sun damage, hormonal changes including stress, inflammation of the skin, and dehydration.


Skin tone can be affected by insufficient sleep, aging, high stress, poor diet, and inadequate toxin elimination. These factors contribute to oxidative stress, which impacts caveolae, the structures responsible for distributing melanin. When caveolae are damaged, melanin distribution becomes uneven, leading to dull, less radiant skin.

How do I improve the appearance of uneven and dull skin?

Taking the time to ensure you are getting enough sleep, limiting your sun exposure, eating a balanced diet and learning how to manage stress can be beneficial in reducing the apprearance of dark spots. Consistently implementing an effective brightening skincare routine will also help.


The new Clarins Bright Plus [Advanced] Serum and Serum-in-Lotion are powered by [EVENNESS BOOSTING] Technology, which contains Purple Tea Extract that helps to increase caveolae proteins within the skin that impacts melanin distribution, offering a more even skin tone.
The expert serum also contains Acerola Seed Extract that targets yellowness, niacinamide helps to reduce dullness, and vitamin C derivative contribute to reduce the appearance of dark spots, for bright and even skin that glows with radiance.

What type of skin is Clarins Bright Plus [Advanced] Serum suitable for?

The serum is suitable for all skin types, even the most sensitive skin.


Its new generation is powered by a cocktail of plant extracts to provide brightening effects. Its formula is composed of at least 91% ingredients of natural-origin (95% for the Bright Plus Serum-in-Lotion) making it perfect for those with sensitive skin.

What is the key difference between Serum and Serum-in-Lotion?

Serum skin treatments help to brighten, improve radiance, dark spots, dullness and yellowness in a lightweight milky texture, whereas Serum-in-Lotion helps to exfoliate, refines skin texture and brings clarity to skin complexion in a slightly gelified, transforming texture.


Together, the duo brings enhanced brightening results through the improvement of skin quality and a more even skin tone.

How do I use Bright Plus [Advanced] Expert Serum for the best results?

Clarins Bright Plus collection is designed as a complete skincare routine to brighten the complexion of skin. For correction of dark spots appearance and to maximise the effectiveness of your routine, apply Clarins Bright Plus Serum-in-Lotion as your first step after cleansing. Follow with Bright Plus Serum in morning and night before applying the Moisturizing Emulsion.


For an additional boost of radiance, use Clarins Bright Plus Ampoule for a 7-day radiance-restoring treatment. As sun damage is linked to the dark spots appearance, we also highly recommend using UV 50 to prevent the appearance of future dark spots caused by sun exposure.

1 Consumers test, 100 women, 28 days using Bright Plus [Advanced] expert serum

2 Clarins exclusive typology test on 180 women

3 In Vitro ingredient test

4 Clinical test, 34 women, 56 days use of Bright Plus [Advanced] expert serum

5 Self-assessment, 100 women, 28 days use of Bright Plus [Advanced] expert serum

6 Self-assessment, 100 women, 28 days use of Bright Plus [Advanced] serum-in-lotion

7 Consumers test, 100 women, 56 days, using serum twice a day from day 1 to 28, and using serum-in-lotion followed by serum twice a day from day 29 To 56.

8 Modelling of the best result on complexion radiance and homogeneity from a clinical test carried out on 34 women after 28 days of use of the product Bright Plus [Advanced] expert serum.

Test results transposed on a model by artificial intelligence.

9 Bottles made of at least 40% recycled glass (30ml serum) & at least 25% recycled glass (serum-in-lotion)

10 95% ingredients from natural origin (serum-in-lotion) & 91% ingredients from natural origin (serum)

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